In this column Joella Albers discusses the culture of accountancy and how it can and how it should be changed. Changing the culture is the key to solve lots of problems, the key to salvation it seems. Currently, when talking about the accountancy sector and the AFM report of 2014, culture is a frequently mentioned term. But what is exactly culture? So let’s explore some recent publications that are talking about this. It is stated on the website of the AFM, www.afm.nl that during 2015 the focus of the AFM will be on the provision of financial services to businesses, accounting organizations and capital markets. Next to that the AFM will pay extra attention to the technological developments, gaining insight in consumer behavior and behavior and culture in general. To be able to regain the trust in the financial sector there should be a culture in which transparency, accuracy, subservience and the sustainability of all this is persevered. That is the so called SOLL position the AFM wants to build towards, together with the players in the financial sector. How to get there? In the rapport of 2014, “in the public interest: measures to improve the quality”, the AFM clearly gives the recommendation to strengthen the governance structure and with this the tone at the top. When the tone at the top is signaling that quality is important, the employees of the organizations will act accordingly and in the best interest of the public. This change should be made by for example making the culture more open and increasing ‘the willingness to change’ in the mindset of employees. It should be stressed by changing the culture that all actions have to be done in the best interest of the public. To be able to make this change happen, the remuneration should be changed accordingly. What was also mentioned in the report is that actually lacking of good culture was one of the reasons why the quality control system did not work in the accounting organizations. So changing the culture is the key to solve a lot of problems, the key to salvation it seems. Making this conclusion off course, foregoes the rules and regulations which are implemented in the beginning of 2014. The new behavioral code for accountants (VGBA). Yes, this is about behavior, not culture. This VGBA addresses the behavior of the accountant. The accountant is to display integer, professional, confidential, accurate and objective behavior. When the accountant notices that people surrounding him or her are not acting accordingly, action should be undertaken to end this behavior. When the accountant notices that the group to which he/she belongs is not acting accordingly, action should be undertaken to end this behavior and the accountant should disassociate from the behavior. What I think is astonishing is that the AFM is merely talking about culture, and a little bit about behavior, while it actually is the responsibility of all of the employees to do something about wrongdoing and behavior which does not act in the public behavior. It is about the mindset of people working in accounting organization. Talking about culture is already two steps ahead. Although the VGBA officially is a set of rules which applies to the profession of the accountant, in my opinion it does not only start when you are an RA or registered accountant in the Netherlands. This set of rules applies to everyone even thinking about becoming an RA, it applies to students of the post master programs throughout the Netherlands, it applies to all the employees of lower ranks in the organization. You cannot and should not hide behind the fact that you are not an RA yet. So important questions are the following: – Do you understand the VGBA? – When you are the sole responsible for a task, will you act in the best interest of the public? (opportunity) – Can you withstand the pressure of peers and superiors to act in your own self-interest instead of acting in the public’s best interest? For example, not filing evidence, antedate evidence or even forge evidence. (pressure) – Can you act according to the quality standards, even if you see the boss acting in a bad way? (rationalization) – Do you have the courage to stand up to people acting in a wrong way? – Can you disassociate from the wrong behavior and leave the team, or if necessary the organization? If you can answer all these questions with yes, you are good accountant material. Look at the bold words behind brackets, sounds familiar? These are the parts of the fraud triangle. So if we cannot restrain ourselves from the fraud triangle, how do we make sure that our clients do so? Culture is in my opinion a melting pot of the behavior of people, so to change the culture let’s first focus on the behavior of the individuals studying and working in the accounting profession. It is a bit like that old saying, if you want to change the world, start with changing yourself! The way to do this? By getting a wakeup call the accounting sector is already thinking about ways to answer this question, but there is still a long way to go. If you want to have more information to this ongoing debate, these are my references: https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Toelichting-op-de-door-de-ledenvergadering-op-16-december-vastgestelde-VGBA.pdf https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Verordening-gedrags-en-beroepsregels-accountants-(VGBA)-16dec13.pdf www.afm.nl www.accountant.nl
Changing the Culture: the key to salvation?
In this column Joella Albers discusses the culture of accountancy and how it can and how it should be changed. Changing the culture is the key to solve lots of problems, the key to salvation it seems. Currently, when talking about the accountancy sector and the AFM report of 2014, culture is a frequently mentioned term. But what is exactly culture? So let’s explore some recent publications that are talking about this. It is stated on the website of the AFM, www.afm.nl that during 2015 the focus of the AFM will be on the provision of financial services to businesses, accounting organizations and capital markets. Next to that the AFM will pay extra attention to the technological developments, gaining insight in consumer behavior and behavior and culture in general. To be able to regain the trust in the financial sector there should be a culture in which transparency, accuracy, subservience and the sustainability of all this is persevered. That is the so called SOLL position the AFM wants to build towards, together with the players in the financial sector. How to get there? In the rapport of 2014, “in the public interest: measures to improve the quality”, the AFM clearly gives the recommendation to strengthen the governance structure and with this the tone at the top. When the tone at the top is signaling that quality is important, the employees of the organizations will act accordingly and in the best interest of the public. This change should be made by for example making the culture more open and increasing ‘the willingness to change’ in the mindset of employees. It should be stressed by changing the culture that all actions have to be done in the best interest of the public. To be able to make this change happen, the remuneration should be changed accordingly. What was also mentioned in the report is that actually lacking of good culture was one of the reasons why the quality control system did not work in the accounting organizations. So changing the culture is the key to solve a lot of problems, the key to salvation it seems. Making this conclusion off course, foregoes the rules and regulations which are implemented in the beginning of 2014. The new behavioral code for accountants (VGBA). Yes, this is about behavior, not culture. This VGBA addresses the behavior of the accountant. The accountant is to display integer, professional, confidential, accurate and objective behavior. When the accountant notices that people surrounding him or her are not acting accordingly, action should be undertaken to end this behavior. When the accountant notices that the group to which he/she belongs is not acting accordingly, action should be undertaken to end this behavior and the accountant should disassociate from the behavior. What I think is astonishing is that the AFM is merely talking about culture, and a little bit about behavior, while it actually is the responsibility of all of the employees to do something about wrongdoing and behavior which does not act in the public behavior. It is about the mindset of people working in accounting organization. Talking about culture is already two steps ahead. Although the VGBA officially is a set of rules which applies to the profession of the accountant, in my opinion it does not only start when you are an RA or registered accountant in the Netherlands. This set of rules applies to everyone even thinking about becoming an RA, it applies to students of the post master programs throughout the Netherlands, it applies to all the employees of lower ranks in the organization. You cannot and should not hide behind the fact that you are not an RA yet. So important questions are the following: – Do you understand the VGBA? – When you are the sole responsible for a task, will you act in the best interest of the public? (opportunity) – Can you withstand the pressure of peers and superiors to act in your own self-interest instead of acting in the public’s best interest? For example, not filing evidence, antedate evidence or even forge evidence. (pressure) – Can you act according to the quality standards, even if you see the boss acting in a bad way? (rationalization) – Do you have the courage to stand up to people acting in a wrong way? – Can you disassociate from the wrong behavior and leave the team, or if necessary the organization? If you can answer all these questions with yes, you are good accountant material. Look at the bold words behind brackets, sounds familiar? These are the parts of the fraud triangle. So if we cannot restrain ourselves from the fraud triangle, how do we make sure that our clients do so? Culture is in my opinion a melting pot of the behavior of people, so to change the culture let’s first focus on the behavior of the individuals studying and working in the accounting profession. It is a bit like that old saying, if you want to change the world, start with changing yourself! The way to do this? By getting a wakeup call the accounting sector is already thinking about ways to answer this question, but there is still a long way to go. If you want to have more information to this ongoing debate, these are my references: https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Toelichting-op-de-door-de-ledenvergadering-op-16-december-vastgestelde-VGBA.pdf https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Verordening-gedrags-en-beroepsregels-accountants-(VGBA)-16dec13.pdf www.afm.nl www.accountant.nl
Changing the Culture: the key to salvation?
In this column Joella Albers discusses the culture of accountancy and how it can and how it should be changed. Changing the culture is the key to solve lots of problems, the key to salvation it seems. Currently, when talking about the accountancy sector and the AFM report of 2014, culture is a frequently mentioned term. But what is exactly culture? So let’s explore some recent publications that are talking about this. It is stated on the website of the AFM, www.afm.nl that during 2015 the focus of the AFM will be on the provision of financial services to businesses, accounting organizations and capital markets. Next to that the AFM will pay extra attention to the technological developments, gaining insight in consumer behavior and behavior and culture in general. To be able to regain the trust in the financial sector there should be a culture in which transparency, accuracy, subservience and the sustainability of all this is persevered. That is the so called SOLL position the AFM wants to build towards, together with the players in the financial sector. How to get there? In the rapport of 2014, “in the public interest: measures to improve the quality”, the AFM clearly gives the recommendation to strengthen the governance structure and with this the tone at the top. When the tone at the top is signaling that quality is important, the employees of the organizations will act accordingly and in the best interest of the public. This change should be made by for example making the culture more open and increasing ‘the willingness to change’ in the mindset of employees. It should be stressed by changing the culture that all actions have to be done in the best interest of the public. To be able to make this change happen, the remuneration should be changed accordingly. What was also mentioned in the report is that actually lacking of good culture was one of the reasons why the quality control system did not work in the accounting organizations. So changing the culture is the key to solve a lot of problems, the key to salvation it seems. Making this conclusion off course, foregoes the rules and regulations which are implemented in the beginning of 2014. The new behavioral code for accountants (VGBA). Yes, this is about behavior, not culture. This VGBA addresses the behavior of the accountant. The accountant is to display integer, professional, confidential, accurate and objective behavior. When the accountant notices that people surrounding him or her are not acting accordingly, action should be undertaken to end this behavior. When the accountant notices that the group to which he/she belongs is not acting accordingly, action should be undertaken to end this behavior and the accountant should disassociate from the behavior. What I think is astonishing is that the AFM is merely talking about culture, and a little bit about behavior, while it actually is the responsibility of all of the employees to do something about wrongdoing and behavior which does not act in the public behavior. It is about the mindset of people working in accounting organization. Talking about culture is already two steps ahead. Although the VGBA officially is a set of rules which applies to the profession of the accountant, in my opinion it does not only start when you are an RA or registered accountant in the Netherlands. This set of rules applies to everyone even thinking about becoming an RA, it applies to students of the post master programs throughout the Netherlands, it applies to all the employees of lower ranks in the organization. You cannot and should not hide behind the fact that you are not an RA yet. So important questions are the following: – Do you understand the VGBA? – When you are the sole responsible for a task, will you act in the best interest of the public? (opportunity) – Can you withstand the pressure of peers and superiors to act in your own self-interest instead of acting in the public’s best interest? For example, not filing evidence, antedate evidence or even forge evidence. (pressure) – Can you act according to the quality standards, even if you see the boss acting in a bad way? (rationalization) – Do you have the courage to stand up to people acting in a wrong way? – Can you disassociate from the wrong behavior and leave the team, or if necessary the organization? If you can answer all these questions with yes, you are good accountant material. Look at the bold words behind brackets, sounds familiar? These are the parts of the fraud triangle. So if we cannot restrain ourselves from the fraud triangle, how do we make sure that our clients do so? Culture is in my opinion a melting pot of the behavior of people, so to change the culture let’s first focus on the behavior of the individuals studying and working in the accounting profession. It is a bit like that old saying, if you want to change the world, start with changing yourself! The way to do this? By getting a wakeup call the accounting sector is already thinking about ways to answer this question, but there is still a long way to go. If you want to have more information to this ongoing debate, these are my references: https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Toelichting-op-de-door-de-ledenvergadering-op-16-december-vastgestelde-VGBA.pdf https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Verordening-gedrags-en-beroepsregels-accountants-(VGBA)-16dec13.pdf www.afm.nl www.accountant.nl
Changing the Culture: the key to salvation?
In this column Joella Albers discusses the culture of accountancy and how it can and how it should be changed. Changing the culture is the key to solve lots of problems, the key to salvation it seems. Currently, when talking about the accountancy sector and the AFM report of 2014, culture is a frequently mentioned term. But what is exactly culture? So let’s explore some recent publications that are talking about this. It is stated on the website of the AFM, www.afm.nl that during 2015 the focus of the AFM will be on the provision of financial services to businesses, accounting organizations and capital markets. Next to that the AFM will pay extra attention to the technological developments, gaining insight in consumer behavior and behavior and culture in general. To be able to regain the trust in the financial sector there should be a culture in which transparency, accuracy, subservience and the sustainability of all this is persevered. That is the so called SOLL position the AFM wants to build towards, together with the players in the financial sector. How to get there? In the rapport of 2014, “in the public interest: measures to improve the quality”, the AFM clearly gives the recommendation to strengthen the governance structure and with this the tone at the top. When the tone at the top is signaling that quality is important, the employees of the organizations will act accordingly and in the best interest of the public. This change should be made by for example making the culture more open and increasing ‘the willingness to change’ in the mindset of employees. It should be stressed by changing the culture that all actions have to be done in the best interest of the public. To be able to make this change happen, the remuneration should be changed accordingly. What was also mentioned in the report is that actually lacking of good culture was one of the reasons why the quality control system did not work in the accounting organizations. So changing the culture is the key to solve a lot of problems, the key to salvation it seems. Making this conclusion off course, foregoes the rules and regulations which are implemented in the beginning of 2014. The new behavioral code for accountants (VGBA). Yes, this is about behavior, not culture. This VGBA addresses the behavior of the accountant. The accountant is to display integer, professional, confidential, accurate and objective behavior. When the accountant notices that people surrounding him or her are not acting accordingly, action should be undertaken to end this behavior. When the accountant notices that the group to which he/she belongs is not acting accordingly, action should be undertaken to end this behavior and the accountant should disassociate from the behavior. What I think is astonishing is that the AFM is merely talking about culture, and a little bit about behavior, while it actually is the responsibility of all of the employees to do something about wrongdoing and behavior which does not act in the public behavior. It is about the mindset of people working in accounting organization. Talking about culture is already two steps ahead. Although the VGBA officially is a set of rules which applies to the profession of the accountant, in my opinion it does not only start when you are an RA or registered accountant in the Netherlands. This set of rules applies to everyone even thinking about becoming an RA, it applies to students of the post master programs throughout the Netherlands, it applies to all the employees of lower ranks in the organization. You cannot and should not hide behind the fact that you are not an RA yet. So important questions are the following: – Do you understand the VGBA? – When you are the sole responsible for a task, will you act in the best interest of the public? (opportunity) – Can you withstand the pressure of peers and superiors to act in your own self-interest instead of acting in the public’s best interest? For example, not filing evidence, antedate evidence or even forge evidence. (pressure) – Can you act according to the quality standards, even if you see the boss acting in a bad way? (rationalization) – Do you have the courage to stand up to people acting in a wrong way? – Can you disassociate from the wrong behavior and leave the team, or if necessary the organization? If you can answer all these questions with yes, you are good accountant material. Look at the bold words behind brackets, sounds familiar? These are the parts of the fraud triangle. So if we cannot restrain ourselves from the fraud triangle, how do we make sure that our clients do so? Culture is in my opinion a melting pot of the behavior of people, so to change the culture let’s first focus on the behavior of the individuals studying and working in the accounting profession. It is a bit like that old saying, if you want to change the world, start with changing yourself! The way to do this? By getting a wakeup call the accounting sector is already thinking about ways to answer this question, but there is still a long way to go. If you want to have more information to this ongoing debate, these are my references: https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Toelichting-op-de-door-de-ledenvergadering-op-16-december-vastgestelde-VGBA.pdf https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Verordening-gedrags-en-beroepsregels-accountants-(VGBA)-16dec13.pdf www.afm.nl www.accountant.nl
Changing the Culture: the key to salvation?
In this column Joella Albers discusses the culture of accountancy and how it can and how it should be changed. Changing the culture is the key to solve lots of problems, the key to salvation it seems. Currently, when talking about the accountancy sector and the AFM report of 2014, culture is a frequently mentioned term. But what is exactly culture? So let’s explore some recent publications that are talking about this. It is stated on the website of the AFM, www.afm.nl that during 2015 the focus of the AFM will be on the provision of financial services to businesses, accounting organizations and capital markets. Next to that the AFM will pay extra attention to the technological developments, gaining insight in consumer behavior and behavior and culture in general. To be able to regain the trust in the financial sector there should be a culture in which transparency, accuracy, subservience and the sustainability of all this is persevered. That is the so called SOLL position the AFM wants to build towards, together with the players in the financial sector. How to get there? In the rapport of 2014, “in the public interest: measures to improve the quality”, the AFM clearly gives the recommendation to strengthen the governance structure and with this the tone at the top. When the tone at the top is signaling that quality is important, the employees of the organizations will act accordingly and in the best interest of the public. This change should be made by for example making the culture more open and increasing ‘the willingness to change’ in the mindset of employees. It should be stressed by changing the culture that all actions have to be done in the best interest of the public. To be able to make this change happen, the remuneration should be changed accordingly. What was also mentioned in the report is that actually lacking of good culture was one of the reasons why the quality control system did not work in the accounting organizations. So changing the culture is the key to solve a lot of problems, the key to salvation it seems. Making this conclusion off course, foregoes the rules and regulations which are implemented in the beginning of 2014. The new behavioral code for accountants (VGBA). Yes, this is about behavior, not culture. This VGBA addresses the behavior of the accountant. The accountant is to display integer, professional, confidential, accurate and objective behavior. When the accountant notices that people surrounding him or her are not acting accordingly, action should be undertaken to end this behavior. When the accountant notices that the group to which he/she belongs is not acting accordingly, action should be undertaken to end this behavior and the accountant should disassociate from the behavior. What I think is astonishing is that the AFM is merely talking about culture, and a little bit about behavior, while it actually is the responsibility of all of the employees to do something about wrongdoing and behavior which does not act in the public behavior. It is about the mindset of people working in accounting organization. Talking about culture is already two steps ahead. Although the VGBA officially is a set of rules which applies to the profession of the accountant, in my opinion it does not only start when you are an RA or registered accountant in the Netherlands. This set of rules applies to everyone even thinking about becoming an RA, it applies to students of the post master programs throughout the Netherlands, it applies to all the employees of lower ranks in the organization. You cannot and should not hide behind the fact that you are not an RA yet. So important questions are the following: – Do you understand the VGBA? – When you are the sole responsible for a task, will you act in the best interest of the public? (opportunity) – Can you withstand the pressure of peers and superiors to act in your own self-interest instead of acting in the public’s best interest? For example, not filing evidence, antedate evidence or even forge evidence. (pressure) – Can you act according to the quality standards, even if you see the boss acting in a bad way? (rationalization) – Do you have the courage to stand up to people acting in a wrong way? – Can you disassociate from the wrong behavior and leave the team, or if necessary the organization? If you can answer all these questions with yes, you are good accountant material. Look at the bold words behind brackets, sounds familiar? These are the parts of the fraud triangle. So if we cannot restrain ourselves from the fraud triangle, how do we make sure that our clients do so? Culture is in my opinion a melting pot of the behavior of people, so to change the culture let’s first focus on the behavior of the individuals studying and working in the accounting profession. It is a bit like that old saying, if you want to change the world, start with changing yourself! The way to do this? By getting a wakeup call the accounting sector is already thinking about ways to answer this question, but there is still a long way to go. If you want to have more information to this ongoing debate, these are my references: https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Toelichting-op-de-door-de-ledenvergadering-op-16-december-vastgestelde-VGBA.pdf https://www.nba.nl/Documents/Wet-%20en%20Regelgeving/Gedrags-%20en%20beroepsregels/Vastgestelde-VGBA-ViO/Verordening-gedrags-en-beroepsregels-accountants-(VGBA)-16dec13.pdf www.afm.nl www.accountant.nl
Student vs Teacher: Social media
Joella Albers, teacher at the Department of Accountancy, talks about how she notices that a lot of people, namely university students, spend almost every minute of their day behind their smartphone or tablet. She discusses whether or not this is a good or bad thing. ‘Social media (noun) : Websites and applications that enable users to create and share content or to participate in social networking’.[1] Sometimes I make the joke in class “during my study time we did not use smartphones yet”. Since I became a teacher at Tilburg University, you really look with a different perspective at things that happen in class. Now it is me who is the teacher, instead of the student who is sitting in college trying to gain knowledge. The example of the smartphone is therefore a striking one to shed light on the different perspectives of students and teachers. In my study time there were phones and even some smartphones, however, Wi-Fi and apps like WhatsApp[2] were not used by all students. These new technologies were not that widespread. It is important to get one issue clear before continuing this column, I am not an advocate of banning social media and smart devices altogether. This would be a bridge too far. I believe in a potential synergy between using social media and improving the learning process. Therefore the possibilities should be well developed and accepted by both teachers and students. Nowadays, a lot of people live 24/7 with their smartphone or tablet. Is this a bad thing? Maybe yes, maybe no, it depends on the perspective you take. Try to walk across campus, undoubtedly you will encounter a student or teacher which is totally focused on a mobile device in his or her hands, while walking or riding a bike of course. Sometimes these situations become dangerous, leading to collisions between students, walking or riding a bike, frustrated faces and discussions. Not mentioning the imminent danger if you were in the ‘real’ traffic outside of campus. Another striking feature which you can encounter when being on campus and in college is that the mobile devices are present before, during and after class. Usually the laptops and tablets are used for making notes, translating words or other course related activities. The phones however, are often used to check social media sources, or ‘as a calculator of course’, an often heard argument from students. Sometimes, I experienced, this last argument is actually a valid argument. What if you miss that one ‘post’ on Facebook, or that important ‘tweet’ on Twitter, or the interesting group discussions on WhatsApp? Being a student, you have more to think about than only gaining knowledge, your social life is equally important. From the students perspective I totally agree on this, it is important to gain social skills and develop friendships with others. These are also qualities that will help you succeed in your future career. The question that comes to mind when thinking in the teacher’s perspective is if you really gain social skills using mobile devices for social interaction? If students really like to interact with peers and gain social skills, why is it that difficult as a teacher to start interesting discussions? Compared to real life interaction, suddenly social contact using social media seems to be much easier. Social is when you look into definitions, “relating to society and living together in an organized way[3]”, “relating to society and the wellbeing of the society[4]”. Social behavior should therefore also benefit society and the group you are in. What is important for me, being a teacher, is that the use of social media should contribute to the wellbeing of the student community when they are in college to gain knowledge. It should not be a distracting factor in class; it should be a way to make class more interesting. To be able to reach this goal, both the student and the teacher have a crucial role to play. Students, keep on using the social devices during class for studying purposes, they can be a helpful tool to assist you in gaining knowledge. Try to avoid the so-called ‘social media checks’ during class and do this during the break. It will be a hard thing to do, I understand. Try to use focus your attention on the class and join the discussion. Even better, start a discussion! Get out of your comfort zone by speaking in public, without having the security of talking via devices. In this way you will develop the social skills that your future employer is looking for. Teachers, think about ways to integrate new technologies into your courses. Only using web lectures is not enough in my opinion. There is a lot to gain to really integrate social media and the use of social devices into our teaching activities. Of course there are colleagues who are doing this for quite some time already; I have deep respect for these pioneers. I however think that every teacher at the university should be able to learn from these colleagues. To be able to accomplish this, university organizes workshops, teachers meetings and discussion groups were the use of new technologies is made known. Teachers and students just have to be aware of their role and believe in the synergy between using social media and mobile devices versus gaining knowledge. When new technologies are used well they can make the courses more interesting and the learning process more effective. Social media only works when there is real time social interaction as well, this is true for both perspectives, that of the student and that of the teacher. [1] http://www.oxforddictionaries.com/definition/english/social-media?q=social+media [2] © 2011 WhatsApp — All rights reserved [3] Definition of social from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press [4] Definition on the online dictionary Van Dale © Van Dale Uitgevers 2014